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China’s Steel Demand to remain Firm in 2019: CISA Chairman

In a recently held industry forum, Yu Yong, head of China Iron and Steel Association (CISA) said that the country’s steel industry should be confident about the domestic steel demand in 2019 amid the increased infrastructure investment coupled with rebounded growth in ship manufacturing segment. He also added that the steel demand in machinery and home electric appliance segment will also remain stable in 2019.

China’s infrastructure investment (excluding electric power) saw a growth of 3.7% y-o-y basis in the first eleven months of 2018 (Jan-Nov) and the growth rate for 2019 is forecasted to be higher according to Mr. Yu.

However, he noted that the steel demand in car manufacturing is uncertain as the outlook for car sales in the new year will largely depend on policies to boost consumption. Also, the demand for steel in the real estate sector may shrink as investment slows and construction declines.

Contrasting view and challenges ahead

Yu's positive views about China's steel prospects contrast with the Worldsteel Economics Committee's predictions. The committee said no growth in China's steel demand in 2019 is likely to make the world steel demand growth drop to 1.4% from 3.9%.

Meanwhile, along with giving positive views on Chinese steel demand, Yu have also added that the country’s steel sector is likely to face challenges as new economies spring up which would lead to a drop in demand for steel in China's growing emerging sectors, and rising requirements for steel quality from manufacturers in traditional sectors. Other challenges in China's steel markets lie in the rising cost of raw materials, financing difficulties and tightening environmental regulations.

He also acknowledged that the pressure of oversupply from illegally-added capacity and new projects remains as mills try to cash in on high-profit margins. The main source of China's economic growth has turned to consumption from investment, which leads to lesser demand for steel products and higher requirement of products quality.

Solution to the problems

In order to tackle the challenges, Yu suggested that a major campaign in 2019 will be optimising production structure, adjusting layout of steel mills and pushing merger and acquisition.

Apart from this, more measures are expected to be rolled out from steel companies. For example, Ansteel Group Corp said at the forum that it would continue with its reforms in operational mechanisms to enhance its productivity. Other measures include further encouraging the mixed ownership reform and a more relaxed regulatory environment from the government.

Yu's predictions follow stable growth in the steel industry in 2018. According to the CISA the nation produced 708 MnT of pig iron, 857 MnT of crude steel, and over 1 billion tonnes of steel during the year.

Source: steel mint

Jan 21, 2019 09:29
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